Pricing Strategy
We leverage buyer psychology to get you the most money.
We create an auction effect by demonstrating the most value on the market for the price and driving competition between buyers rather than the buyer negotiating against you.
We look at real buyers who have purchased properties similar to yours to determine relevant properties which leads us to our price recommendation.
This pricing pyramid shows price variances from the market affect our showing capability
A Cutting Edge Approach
The art of selling a property comes in the science of marketing to deliver the BEST result.
Worldwide Reach
96% of homebuyers start their home search online so we cast a wide net to capture potential buyers across the internet
Hyperlocal Impact
We continue our marketing strategy by getting hyperlocal and ensuring that we capture every potential buyer in our local market.
Influential Messaging
We are connected to some of the most influential communities both locally and on the international real estate scale - and your property is our priority.
Maximum Exposure
We start by going BIG – making sure that your home looks incredible online and is in front of the right people, at the right time.
Your Home's Story, Told Digitally
We tell your property’s story through stunning professional photography, gorgeous virtual tours and an emotion-evoking digital neighborhood tour.
Marketing To Our Existing Database
In addition to the traditional marketing and distribution, we also have 7,000 buyers in our own database that we filter to find the buyers most likely to purchase your property.
Digital Marketing Ninjas At Your Service
We hired the most innovative marketing company in real estate to leverage millions of datapoints to put your property in front of qualified and motivated buyers.
Hyperlocal Impact
Listing Launch Event
We curate a select group of prospective buyers and neighbors to preview the property. This event heightens potential buyer's euphoria and instills urgency.
Buyer Instant Capture Signs
We capture prospective buyers when they are at their peak of curiosity - right in front of your property. Where allowed, we include a text sign to capture their information and buyers are followed up with in five minutes or less.
Neighborhood Campaign
Buyers often find out about a neighborhood because they visit a friend or family member there. We activate your neighbors to drive more interest by mailing the neighbors personalized postcards to let them know your property is for sale.
Leverage My Expertise As Yours
Flawless Execution
It all starts with selecting the right offer. Our objective is to create the auction effect to drive up your price so that we can pick the best offer. Beyond price, we will determine the best offer based on the terms of the transaction and you’ll get to watch the offers come in real time with our instant email notification.
In Virginia, the buyer chooses the title company which isn’t always managed by an attorney. We bring in our real estate attorney to prepare your closing documents and to ensure that everything is done with your best interest in mind.
Fee Structure
Delivering ultimate flexibility to bring you closer to your biggest goals
Gold
3%
Detailed MLS Description
Neighborhood Calling
Professional Photography
Showings Done Via Supra Lockbox
Limited Targeted Ad Budget
+ ?% Buyer's Agent Fee
Platinum
4%
Everything In Gold Plus...
Interactive Virtual Tour
Neighborhood Video Tour
Increased Targeted Ad Budget
One-Hour Staging Consultation
Listing Launch Event
+ ?% Buyer's Agent Fee
Black
5%
Everything In Platinum Plus...
Aerial Photography
Home Staging
Coordinating of Vendors
Expanded Targeted Ad Budget
+ ?% Buyer's Agent Fee
About Our Team
We are a top-producing real estate team based in Portsmouth, VA, with a mission to gracefully lead our clients through life’s transitions while safeguarding their legacy.
We are unwavering in our core values that permeate our every action.
Our core values include:
We lead with gratitude in all things.
Integrity is the only way.
Exceptional service is the standard.
We get to the right answer, every time.
We pursue mastery through extraordinary results and a growth mindset.
We are accountable to our commitments and don’t make excuses.
We collaborate to get the job done.
We make decisions with scale in mind.
From Our Clients
Frequently Asked Questions
What if I don't want to do a launch event?
While we have tested our strategies and proven success with them, we believe that this process should be as enjoyable and pain-free as possible. We will curate a bespoke experience for you that protects your privacy and brings you closer to your goals.
How do I buy and sell at the same time?
This is typically done through a simultaneous close which means you close on both transactions at the same time. We have extensive experience in this type of transaction and it is our pleasure to coordinate your experience to make it as smooth as possible.
Is your commission negotiable?
We offer a menu of commission offerings giving you flexible options so that you can pick the professional fee that you are most comfortable paying. Remember, we work for free until your property sells so there is no cost until the deal is done.
Can you help me coordinate vendors?
Yes of course! Due to the nature of coordinating vendors, this service is reflected in our menu of services. Generally, this is most common with vacant properties due to the property owner’s inability to be present for the services.